(Australian Associated Press)
Qantas and Tourism Australia have signed a $20 million three-year deal to promote the nation to the world, a big step in repairing its strained relationship.
The agreement involves a joint investment from Qantas and Tourism Australia to attract more international visitors to Australia, with a focus on the US, Asia, the UK and Europe.
Qantas and Tourism Australia fell out in 2012 with Qantas chief executive Alan Joyce cutting ties with Tourism Australia after 40 years.
Mr Joyce said the partnership had to be terminated because of Tourism Australia chairman Geoff Dixon’s conflict of interest, given he was part of a group of investors proposing to take over the airline.
Mr Dixon – who ran Qantas before Mr Joyce – has since left Tourism Australia, which is now chaired by Anthony South.
In January, Qantas and Tourism Australia signalled an end to their feud with the launch of a new safety video to be jointly promoted by the two companies.